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ATS Euromaster Blog
Project type
Long-Form Copywriting, Content Strategy, Content Management, Article Writing, Industry Research
Date
2022 to 2024
Location
London
Role
Content Director
Project type
Website Blog
ATS Euromaster needed help expanding its reach across organic search. They wanted to build stronger brand recognition and drive more transactions and revenue through Google searches.
We saw a great opportunity to boost ATS' organic presence by publishing informational and helpful articles on its blog. The brand was missing a lot of content that could assist people with long-tail searches. This would help ATS capture more potential customers with 'near-market' searches, positioning the brand as an expert within the motoring space.
Over the course of 2 years, we published over 100 blogs on the ATS Euromaster site. These articles provided useful long-form content, including how-to guides, driving tips, updates on EVs and common pain points for motorists.
With this content we helped ATS achieve 193% more ranking keywords, including 42% more keywords in the top 1-3 positions, 46% more keywords on Google's first page, and 79% more SERP features (e.g. People Also Ask results). Stronger keyword rankings led to 49% more organic clicks to the ATS blog, which drove 8% more revenue from the blog.
