Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Interactive Sustainable Staycations Map
Project type
Conceptual Copywriting, Content Strategy, Digital PR
Date
February 2023
Location
London
Kia UK needed help promoting its commitment to more sustainable living through electric vehicles. The brand was struggling to boost awareness within the EV industry.
We came up with an interactive sustainable staycations map for the United Kingdom. This map allowed users to locate various POIs (e.g. restaurants, attractions and hotels) within a defined range from their home or holiday destination. All of these POIs were upholding a number of pre-requisite sustainability practices.
With this sustainable staycations map and accompanying content, we were able to boost brand awareness by 87%. We also delivered 650% more conversions for Kia's 7-seater electric car range.
