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Breaking Free of the 9-5 with Twill
Project type
Headlines, Digital Copywriting
Date
July 2022
Location
London
Twill, a subsidiary company of Maersk, needed help promoting its logistics services for small and medium enterprises (SMEs). The company was struggling to showcase its capabilities and gain more recognition in a highly competitive space.
We devised a content outreach strategy that involved SME entrepreneurs telling their business stories. This content was produced as interviews featured on the Twill site. I was tasked with coming up with engaging headlines for the interview articles.
Through this project, we were able to drive 550% more clicks and 3,247% more impressions for the Twill site. This included 46% more clicks to its Ocean Freight service page.
