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Homeward Trails
Project type
Copywriting | Screenwriting | Concept
Location
United States
The Insight
Homespire Mortgage wanted to promote its partnership with the 'no-kill' animal shelter, Homeward Trails. The company chose to do this through a video featuring two Branch Partners, Denise Caso and David Kontny, who were passionate advocates of the animal shelter.
The Idea
I worked with the director and Denise and David to create an emotive script incorporating their stories and emotional connection to the animals and shelter. Through this, I was able to write an inspiring script for a video that incorporated free-flowing dialogue, a distinctive arc and lasting ending.
The Outcome
The video was well received, garnering hundreds of views in its first view months of publication on YouTube. It also resulted in four additional leads for Homespire Mortgage.
