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Layne Realty Group
Project type
Copywriting | Screenwriting
Location
United States
The Insight
Jonny Layne, a realtor starting his own business, was looking for a way to improve his presence in his local area. He wanted to showcase his personality, trustworthiness and family values in an engaging and memorable video.
The Idea
Working with the director and Jonny, I wrote the script for Jonny Lane's profile launch video. I interview Jonny to get to the crux of his story and personality, then turned this into a tight script that showcased Jonny as a trustworthy family man with strong connections with his local area.
The Impact
The video appeared on YouTube and Jonny Layne's social channels, including Instagram and Facebook. It garnered hundreds of views and helped further establish Layne Realty Group within the local area. Jonny remaked that after its release, he had multiple new clients refer to the video when meeting him.
