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Bowman Sculpture
Project type
Social Media Content Strategy & Management, Social Media Copywriting
Date
2020
Location
London
Bowman Sculpture wanted to grow their Instagram presence and promote their stock to a growing younger demographic.
I created weekly Instagram posts for this boutique family-owned-and-run business. These posts aimed to promote the beautiful sculptures available by showcasing the fascinating stories behind them. This helped us create a deeper emotional connection with the gallery's target audience.
The result of this was a far more engaged Instagram audience (+21% engagement). We also secured six additional leads through the Instagram channel, resulting in one sale.
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